{"id":22363,"date":"2020-02-04T05:39:00","date_gmt":"2020-02-04T04:39:00","guid":{"rendered":"https:\/\/www.visitingvienna.com\/?p=22363"},"modified":"2025-02-07T14:06:22","modified_gmt":"2025-02-07T13:06:22","slug":"austrian-fashion-exhibition","status":"publish","type":"post","link":"https:\/\/www.visitingvienna.com\/sights\/museums\/austrian-fashion-exhibition\/","title":{"rendered":"SHOW OFF: Fashion Exhibition"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.visitingvienna.com\/wp-content\/uploads\/2020\/01\/fashionsmall.jpg\" alt=\"The MAK building\" class=\"wp-image-22366\" srcset=\"https:\/\/www.visitingvienna.com\/wp-content\/uploads\/2020\/01\/fashionsmall.jpg 150w, https:\/\/www.visitingvienna.com\/wp-content\/uploads\/2020\/01\/fashionsmall-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n<p>When you think of fashion in Vienna and Austria, you might think of ball gowns and Lederhosen. But you&#8217;d be wrong, as the <em>SHOW OFF<\/em> exhibition at the MAK museum demonstrates.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traces the highlights of four decades of Austrian fashion<\/li>\n\n\n\n<li>Features dozens of designers and photographers<\/li>\n\n\n\n<li>Covers the clothes, events, media, personalities, and education<\/li>\n\n\n\n<li>Runs Feb 14 &#8211; Aug 30, 2020<\/li>\n\n\n\n<li>Just needs a normal entrance ticket or sightseeing pass<\/li>\n\n\n\n<li>See also:\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.visitingvienna.com\/sights\/museums\/mak\/\">MAK visitor &amp; tickets info<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Current <a href=\"https:\/\/www.visitingvienna.com\/entertainment\/events\/exhibitions\/\" data-type=\"post\" data-id=\"37363\">exhibitions<\/a> in Vienna<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SHOW OFF: Austrian Fashion Design<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"400\" src=\"https:\/\/www.visitingvienna.com\/wp-content\/uploads\/2020\/01\/Fashionexhibition.jpg\" alt=\"\" class=\"wp-image-22367\" srcset=\"https:\/\/www.visitingvienna.com\/wp-content\/uploads\/2020\/01\/Fashionexhibition.jpg 264w, https:\/\/www.visitingvienna.com\/wp-content\/uploads\/2020\/01\/Fashionexhibition-198x300.jpg 198w\" sizes=\"auto, (max-width: 264px) 100vw, 264px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\">(Schella Kann, leather outfit, FW 92 \u00a9 Rudi Molacek)<\/p>\n\n\n\n<p>With so many towering historical personalities of the music and art world in Vienna, those in other creative genres can struggle to attract the same level of recognition&#8230;despite the undoubted quality or originality of their work.<\/p>\n\n\n\n<p>For example, play the word association game with Austria and it&#8217;s unlikely fashion comes up early in the conversation. Yet Viennese and Austrian fashion design is very much alive and kicking.<\/p>\n\n\n\n<p>Despite the industry&#8217;s relevance, the MAK&#8217;s <em>SHOW OFF: Austrian Fashion Design<\/em> exhibition is the first significant event of its kind for Austrian contemporary fashion. It heralds the intended expansion of the MAK&#8217;s museal collection in this area.<\/p>\n\n\n\n<p>The exhibits in SHOW OFF highlight the work and influence of fashion designers with an Austrian connection through birth, work or education. Think of it as a journey through a timeline of Austrian fashion design, beginning with the 1980s and ending with today.<\/p>\n\n\n\n<p>This wealth of innovation begins with Vienna-born Rudi Gernreich, who appeared on the cover of TIME magazine in 1967 and made that publication&#8217;s 2012 list of <em>All-TIME 100 Fashion Icons<\/em>.<\/p>\n\n\n\n<p>It ends with current stars of the field, such as Andreas Kronthaler of, for example, <em>Andreas Kronthaler for Vivienne Westwood<\/em> fame or Kenneth Ize, a 2019 finalist in the <em>LVMH Prize for Young Fashion Designers<\/em>.<\/p>\n\n\n\n<p>The curators, Ulrike Tschabitzer-Handler and Andreas Bergbauer, present three narrative strands in the exhibition:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The clothing itself, featuring statements on fashion by around fifty designers. Fashion photography gets its say, too, with works from some 30 photographers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The industry as a social and cultural phenomenon, which examines media coverage and those events, magazines and encounters that have driven trends and perceptions.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fashion education, with a focus on the role of the University of Applied Arts Vienna. Visiting teachers and professors there have included the likes of Vivienne Westwood, Karl Lagerfeld and the (Vienna-born) Helmut Lang.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dates, tickets &amp; tips<\/h2>\n\n\n\n<p>It&#8217;s easy to fall in love with an exhibition that starts on February 14th, 2020 (see what I did there?). <em>SHOW OFF<\/em> continues through to August 30th, 2020.<\/p>\n\n\n\n<p>Just get yourself a normal museum entrance ticket or use the Vienna Pass (<a href=\"https:\/\/www.visitingvienna.com\/sights\/vienna-pass-review\/\">review<\/a>) for one-time free entry to the museum and its exhibitions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to get to the exhibition<\/h3>\n\n\n\n<p>Like most of Vienna&#8217;s museums, the MAK occupies a pretty central location. It borders the mighty Ring boulevard at one end of the <a href=\"https:\/\/www.visitingvienna.com\/sights\/stadtpark\/\">Stadtpark<\/a> city park (home to the golden Strauss statue). See the bottom of the main <a href=\"https:\/\/www.visitingvienna.com\/sights\/museums\/mak\/\">MAK article<\/a> for travel tips.<\/p>\n\n\n\n<p>Once you&#8217;re done in the MAK, you can pop into the on-site restaurant for refreshment, or consider crossing the road to the <a href=\"https:\/\/www.visitingvienna.com\/eatingdrinking\/cafespubsbars\/cafe-pruckel\/\">Pr\u00fcckel<\/a> (one of Vienna&#8217;s long-established coffee houses).<\/p>\n\n\n\n<p>Address: Stubenring 5, 1010 Vienna<\/p>\n\n\n\n<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/d\/u\/0\/embed?mid=1G1JqCaIFJT9xk7v01SX4IL93otIsKj2D\" width=\"400\" height=\"300\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you think of fashion in Vienna and Austria, you might think of ball gowns and Lederhosen. But you&#8217;d be wrong, as the SHOW OFF exhibition at the MAK museum demonstrates. SHOW OFF: Austrian Fashion Design (Schella Kann, leather outfit, FW 92 \u00a9 Rudi Molacek) With so many towering historical personalities of the music and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[16],"tags":[],"class_list":{"0":"post-22363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-museums","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.visitingvienna.com\/wp-json\/wp\/v2\/posts\/22363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visitingvienna.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visitingvienna.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visitingvienna.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visitingvienna.com\/wp-json\/wp\/v2\/comments?post=22363"}],"version-history":[{"count":4,"href":"https:\/\/www.visitingvienna.com\/wp-json\/wp\/v2\/posts\/22363\/revisions"}],"predecessor-version":[{"id":80091,"href":"https:\/\/www.visitingvienna.com\/wp-json\/wp\/v2\/posts\/22363\/revisions\/80091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visitingvienna.com\/wp-json\/wp\/v2\/media\/22366"}],"wp:attachment":[{"href":"https:\/\/www.visitingvienna.com\/wp-json\/wp\/v2\/media?parent=22363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visitingvienna.com\/wp-json\/wp\/v2\/categories?post=22363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visitingvienna.com\/wp-json\/wp\/v2\/tags?post=22363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}